Reborn presents:
14-30.06.23
Reborn is super-excited to present our first fashion pop-up: «VITAL» by Mariana Martinez – Argentinian fashion designer and founder of MATERIA artist collective.
VITAL is her current drop – her latest explorations in re-working second hand garments, recovered high quality fabric and other materials turned into bold creations in the true spirit of SLOW FASHION.
(by Mariana Martinez)
My latest project began during lockdown. I felt a «vital» need for ethical and environmental activism and real contact, which translated into a process of reclaiming matter in the face of the global trend of distance and ever-expanding technology. (Materials and materialities that I have been working on for many years, but now has become evident). Seeking contact, tangible artistic expression and minimizing waste. Something had to be reclaimed. And it wasn’t economic, but the power to express oneself in Matter.
Right now, there are various points in the world where textile waste is being dumped from the air. One can be found in the Atacama Desert. Over production in fast fashion is causing increasingly large mountains of waste like this all over the Global South.
In Europe, reports include photos and videos documenting the devastating consequences for people and the environment in countries like Kenya and Tanzania: enormous mountains of trash that contaminate rivers and the air.
As a textile communicator and maker, coming from the #slowfashion and #lessismore movements, this situation cannot leave me indifferent.
That’s why I have allowed myself the necessary time to reflect on this whole issue without taking too much action. I felt that it was necessary to pause. To let things breathe and be patient while I built a capsule, a drop to be activated in the best possible way, in time and place. The time has come to act, to showcase, in a responsible manner!
The project will be presented in the form of an installation and there will be surprises to revealed very soon !
And let it be VITAL!
POPUP SHOWCASE:
Mariana Martinez (Materia)
DATE:
14th – 30th of June 2023
INAUGURATION:
14th of June
18.00 – 22.00
OPENING HOURS:
Monday – Friday 17.00-21.00
WHERE:
Project Reborn Showroom
Born, Barcelona
+map
COCKTAILS BY:
Fabinho de Alaskacaffe
(with the suport of Jameson Irish Whisky @jameson_es)
COLLABORATING:
·Alaskacaffe Cocktails
·Ale Ordoñez Dance Coreography
·Dragos Brescan 3D Printing
·Stylofoam Graphics
MATERIA GIVES BACK
Materia is evolving. The concept store is going mobile. In celebration of this shift, select pieces from previous collections will be given away during the pop-up event in the Reborn Showroom.
«Que fluya la Materia!»
The fashion industry is deliberately wasteful – unsold clothing from previous collections often ends up in landfill simply to maintain the exclusivity and value of new collections.
Mariana’s give-away initiative is just one example of how she challenges this narrative in all her work – emphasising the importance of rediscovering, reusing and recycling existing clothing, fabric and any other material instead of perpetuating cycles of pointless consumption.
YOUR CONTRIBUTION:
Give a voluntary contribution when you pick up a garment during the giveaway – it will go to FASHION REVOLUTION , a non-profit organisation that pushes for transformation in the fashion industry to protect the environment and value people over growth and profit.
FURTHER READING:
+ The fast fashion graveyard in Chile’s Atacama Desert (Refinery 26 article)
+ Atacama Dessert (BBC multimedia)
+ The shady world of cheap clothing ( DW. documentary, 45 min)
+ EU strategy for sustainable and circular textiles ( EU Commission paper)
+ How circular economy tackles climate change ( Ellen MacArthur Foundation paper)